Friday 16 December 2011

Research into institutions

About Down Beat
“A History As Rich As Jazz Itself”
There are many roads to jazz, as any collection of fans will demonstrate. But for many of those fans, whose age today can fall anywhere between 10 and 80, that road has been paved with issues of Down Beat magazine.
Over the decades it has instructed, recommended, criticized, praised, condemned, advocated and, in the aggregate, honored the most dynamic American music of the twentieth century. Millions have been led to records and artists on the strength of a Down Beat review, news tip, or profile. It has shaped young tastes in need of guidance and challenged older ones in need of a wake-up call. In the 1930s, before any important book on jazz had yet been written, Down Beat collected the first important body of pre-1935 jazz history. It became a monthly, then semi-monthly, a diary of the swing era as it happened, then tracked the progression of bop, pop, rock, freedom, fusion, and nineties neoclassicism, all from the perspective of the musician. Hard to believe it began by selling insurance.
“You Can't Sell 'em Both"
Albert J. Lipschultz was neither a full-time musician nor a professional journalist. He had no interest in leading a band, acquiring power, or editorializing on the affairs of the world.
During 1935 and 1936 Down Beat took a sharp turn from being a parochial little news and gossip sheet to becoming a credible national publication with a solid musician orientation and a particularly keen ear for jazz. Its timing couldn't have been more superb.

About Jazziz
For over 25 years, JAZZIZ Magazine has been covering the jazz world, documenting musical innovations, charting industry trends, following the artists whose lives so colorfully inform our own.
The award-winning JAZZIZ Magazine gives you the lowdown, in print and online, on what’s hot (and what’s not) in the world of jazz with insightful editorial, hundreds of CD reviews, and inspired photography and design. Aside from its unparalleled look, each issue of JAZZIZ comes with Limited Edition Collector’s CDs so that you can listen to the music featured in the magazine.
JAZZIZ has been called “the voice of a new jazz culture; a culture it helped create,” and over the past 25 years has earned the undisputed authority on jazz and style. More than a magazine, JAZZIZ is your one-stop destination for information and entertainment in the jazz world.
JAZZIZ is now delivered in print, on disc and on line for members only. Join us today.
The look, the listen, the lowdown.
JAZZIZ … the final word on jazz.

About JazzTimes
By
The history of the magazine dates back to Radio Free Jazz, a publication founded in 1970 by Ira Sabin when he was operating a record store in Washington, DC. It was originally a newsletter designed to update shoppers on the latest jazz releases and provide jazz radio programmers with a means of communicating with the industry. However, Radio Free Jazz grew substantially over the next decade, attracting readers and writers from around the world.
In 1980, the magazine's broader focus and appeal prompted a name change, so Radio Free became JazzTimes. In 1990, the magazine also underwent a change, receiving a bold new look that incorporated exclusive cover photography and state of the art graphic design. Since then JazzTimes has continued to evolve into what is widely regarded as the world's leading jazz publication.
Here's what you'll find in the pages of JazzTimes today:
Extensive News Coverage
Who's recording what and with whom? What are the latest releases and reissues? Who's booked to perform at your favorite jazz festival? What's the latest word in books, films, TV, cyberspace? You'll find the answers to these and many other questions in every issue of JazzTimes.

Award Winning Jazz JournalismThe list of contributors reads like a who's who of jazz journalism. Nat Hentoff, Gary Giddins, Nate Chinen, Ashley Kahn, Bill Milkowski, Josef Woodard, David Adler and other well known writers regularly appear in JazzTimes, providing readers with the kind of insightful reviews and coverage unavailable anywhere else. Not surprisingly, several JazzTimes contributors have received ASCAP/Deems Taylor awards for jazz journalism.

Hundreds of CD, Book and Video ReviewsHow do you keep up with the hundreds of CDs released every month? It's not easy. Each month JazzTimes sifts through all the CD releases--plus book and video releases--in order to provide readers with informative, money saving reviews of what's worth purchasing--and what isn't.

World Class Photography and Award-Winning GraphicsThe unrivaled roster of photographers who contribute to JazzTimes speaks for itself: Herman Leonard, Lee Tanner, John Abbott, Jimmy Katz and Nick Ruechel top the distinguished list. The combination of their images and award-winning graphic treatments has given JazzTimes a truly distinctive visual signature. In recognition of exceptional graphic design, the magazine has been honored with several prestigious Gold and Silver Ozzie Awards.

Informative Features and ColumnsIn each issue of JazzTimes you'll find a series of features and columns that shed light on a variety of artists and subjects. In Before and After, well-known jazz musicians get their ears tested to see if they can recognize the music of their peers and predecessors. In Audio/Video Files, noted audio expert Brent Butterworth gives readers the lowdown on audio and video components. The Currents columns reports monthly on contemporary jazz recordings.

Special Theme IssuesThroughout the year JazzTimes focuses on a specific instrument--saxophone or guitar, for example--and devotes extensive editorial coverage to the subject.

Special DirectoriesNo other jazz publication offers readers as many directories as JazzTimes. Our comprehensive directories for jazz clubs, education programs, record labels and music festivals are used by readers as reference guides year-round.

Readers Poll and Critics PicksEvery year JazzTimes readers and JazzTimes critics cast their ballots in a pair of widely read and wildly entertaining jazz polls.

Sound sweepsJazzTimes doesn't just report on jazz festivals around the world, we frequently send winners of our Sound$weeps giveaways to those same festivals. Past Sound$weeps prizes have included all-expense-paid vacations to everywhere from Monterey, California to Umbria, Italy.
JazzTimes

1 comment:

  1. Holly Savage
    Level 2 11/20 D

    What you’ve done well:
    • Thoughtful analysis of similar music magazines
    • Sound research into target audience
    • Some detailed draft work and planning evident

    Targets to improve:
    • Drafts of contents page and double page spread needed
    • Include more detailed explanation of how your questionnaire results will help you produce a successful magazine
    • Consider completing a focus group to obtain information as to how to appeal to your target audience, and to gain feedback your own ideas
    • Try to find a more conventional double page spread article to analyse that has more text on it

    Target Grade: C CWG: C

    ReplyDelete