Magazine pitch

[Room to improve Pitch after further deliberation]

‘All That’ magazine, bringing ‘All That’ Jazz back to the forefront. The title itself sounds exciting and new and has had positive feed back.

• Because it sounds all that.
• Sounds like it's going to cover a bit of everything.
• Just seems snazzy
• Very up to date

The magazine is aimed at 17-20 year old who take an interest in Jazz music or even those who want to explore the world of Jazz in an easy and convenient way.

My survey findings showed that not many people today read magazines anymore to keep in touch with the musical world. ‘All That’ aims to re-inspire a generation and recapture their interest.

I found the style of other Jazz mags to be sleek and sophisticated with a refined look that both excites and informs in a crisp and clear fashion.

This is an example of how I have tried to re-create this sleek style, by using little content and only the bare essentials it creates an artistic and modern feel that has become popular over recent years.

Inspired by the works of Jamie Cullum and his efforts to modernise and introduce Jazz to a new generation, Our aspiration is to show today’s youth that jazz is really ‘All That’.